It’s interesting how we are born with 2 fears in life, the first one is falling and the second one is loud noises.The rest of them we learn on the way.

Self-respect and Self-beliefe

‘Today we’ve been talking about selling, the first thin I came thinking about when I read Sell on the scheme was old classic selling techniques… how wrong I was.
Our course leader was Julia Rosqvist, she’s an entrepreneur and educationist. I must say that her level of teaching was just about perfect in every aspect, everyone did understands that its impossible to learn selling in 2 days, but I believe that she raised some of the most fundamental aspects in selling= Self-respect and self-belief. How HUGE and important it is to build a good personal foundation that will help you in every aspect in life, business or private.

Communication

We’ve also been talking about communication counter selling and what communication can do to other people also that nothing is relative when it comes to communication. When I say nothing is relative I mean that if I think something is funny, or because I think that something is sad, or because I think my product is great does not mean that my customer think it is. We must let our customers decide for themselves if the product is good value for money, of course we can argument and that’s one part of selling, but in the end its the customer who decides. With this information we can make that we need to focus on the customers NEEDS, not what WE can deliver, that’s not interesting for the cutomer.

We communicate by talking, listening, writing but also with our body language. 83% of the information we receive, we receive trough our seeing and 11% trough our hearing. Even if the ability to talk is huge for selling, what the customer sees (you) is also very important (body language), if you don’t have self-respect and self-belief your customers will notice it. Julia also spoke about how fast we reveal ourselves to other people with body language, it takes 0-9 seconds for one human being to build an opinion of an other human just by body language, those first seconds are vital for selling.

Selling exercise, customer needs

We made an exercise on the entrepreneur course a couple of weeks ago where every student got 20 minutes to come up with something to sell. All we could use was the room and the things that was in our pockets. The rule was that the product cannot cost more than 20SEK and we would have to make a profit on it. Everyone started their business, some made art, some reached for their lunchbox and used that as a product but I reached in my pocket and found these great pocket lights. So I decided to use this pocket light as my business idea. I took a picture of the lights and made quick advertising for it and I named the invention “Portable Lighthouse”. With this idea I came up with some arguments what to use this invention for… honestly I was SURE that they where going to buy my invention cause it was really a great idea… it turned out that non of the 3 teachers were in buying my product, even if they thought it was an out of the box name on the invention. They bought all sorts of crap but not my invention… why? Now its obvious, they did not have the NEED for my invention. One of them was sore throat and bought a half package of Fisherman’s Friend and one of them bought a massage cause he had pain in his neck.

Our surrounding builds our fear

It’s interesting how we are born with 2 fears in life, the first one is falling and the second one is loud noises. The rest of them we learn on the way. These are the ONLY fears we are born with that’s natural, what does this tell you?
Probably that you have collected a lot of tension and fear in your life, we are all born as entrepreneurs but successive, school, parents, our surrounding takes us further away from being entrepreneurs.
These fears are great to have sometimes… but most of the times it holds us back from achievement and success. We build up something that’s called the Comfort Zone and its surrounded by a ‘Terror Barrier’, a barrier that keeps us In something that we experience as a safe environment. It is important to try to get outside this barrier from times to times, this evolves us as spiritual beings.

Julia have a great way to convey important information. For me her lesson was a confirmation that I’m on the right track building up my personal foundation.

Visit Julias homepage  www.juliaco.se

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