Varroproduction Photography

People´s way of living, their hard work and struggle for better being, self-awareness and success is what makes my job worth while. Being there at a milestone in people lives and freezing the time so we, and they, can remember what success is like. Some  people work against time while some work with it. My job is to stop time and by doing so, letting everyone know what we do and what we love doing.

How long have you been photographing ?
Since 2005, commercial and editorial since 2007 and that’s when I started my own business.

How did it all start ?
It all started back in 1996 in art class when our teacher introduced us to something called Photoshop. It was all new to me, and ever since I’ve been freaking around with it. I started photographing back in 2005 and the second year I made several internationally editorial automotive photography work.

Do you work full time with photography ?
Yes, I recently started to work full time with Photography. I want to be able to spend all my energy and time to make the best possible result for my clients.

What gear do you use for commercial and editorial work ?
I use all professional cameras, lenses and desktop to ensure best quality of my work and work flow. But it’s not the equipment that makes the magic, it’s the photographer.

What do you photograph ?
I´m photographing mostly portrait and lifestyle, but currently there is some restructuring going on in my business. More about that later on in my blog. Stay tuned !

Where do you live ?
I’m located in Örebro/Sweden, 2 hours from the capital Stockholm. I moved from the small town Borlänge to expand my photography and to live with the love of my life, my girlfriend Elin.

Where do you work ?
As mentioned earlier, I’m based in Örebro but I work all over Sweden. I want to expand internationally so any clients from outside Sweden can feel free to contact me.

Why should I hire you ?
When you invite me to a personal event of your life, I’ll make sure that your photographs are personal. My work is not based on general ideas, I’ll bring the photographs into line with your ideas. I use my skills to define who you are and make my translation of it. What I do I do with passion and love, and that’s all it is to it.

What characterizes you as a person and a photographer ?
On the outside I can look harsh, but on the inside I’m like a teddy bear. I have a passion and it’s to see people laugh, even if I sometimes use silly methods to make it happen. They say a laugh makes you live longer, well I’m going to live a long life that’s for sure. I’m a warm, gentle and caring person. I live for my family and friends and I strive towards achievement and success.

As a photographer I would describe me as an explorer. I like to test new techniques and things that no one else have tried. Also, I’m very self critical, but I believe that’s what makes me grow as a photographer. My photography style is Lifestyle with a touch of Photojournalism.

What do you do on your spare time ?
I love to work out, it really makes me feel alive. I work out at the gym regularly. I love Martial art, but not the Bruce Lee kind of thing, more like wrestling and boxing. I use to do a lot of Greco Roman Wrestling as a kid, wow I loved that and it made me strong and durable. Don’t let that scare you I’m still that teddy bear I was talking about before! Spending time with my lovely beautiful girlfriend Elin is something that´s highly prioritized. If a smile makes me live longer, her smile makes me live forever! I love spending time with my family and friends.

Where do you get your inspiration ?
Of course I get inspired by other photographers, but that’s not my focus point. I read a lot of books about photography, art and composition and I’m trying to find my own way in photography and business.

How do you inspire other photographers ?
Naturally I have always been the helping hand. I’m surrounded by people that wants to know more about photography and I constantly get questions about it. I do everything in my power to help people do the right choices. I ran an online forum for over a year where Automotive photographers were able to help others to develop their photography. It also helped me to develop as a photographer but unfortunately it took to much time from my business so I had to let it go.

All I can say as inspiration to other photographers is that the mind is everything and that’s where all people need to start in their strive towards a career. The key is a stable mind and a plan for the future along with having a basic understanding in that if you don’t know what you want, you will never get it.

Where do you see yourself in 2 years, how do you work  ?
In 2 years I’ll work on an international level. I’ll travel to Italy, France, UK… All over the world on different assignments.